Journal of Agricultural, Life and Environmental SciencesISSN:2233-8322(Print) 2508-870X(Online)강원대학교 농업생명과학대학 농업생명과학연구원

Increased consumer interest and the formation of new markets are increasing the demand for dried agricultural products. The purpose of the study was to understand the spending habits of 249 dried persimmons consumers. A binary logistic regression model was used to analyze the spending behavior of consumers who preferred domestic dried persimmons versus those who did not, finding that older, single, and higher income and educational background are associated with greater preference for domestic dried persimmons, and the more important they consider quality, storage, nutrition, health, and taste, the more they prefer dried persimmons made in Korea. This study provides useful information for producers of dried persimmons to strengthen their marketing strategy.