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2020 Vol.32, Issue 3S Preview Page

Research Article

Analysis of the Factors Influencing Consumers’ Preferences for Rice: Locally Produced Versus the Imported in the Ga East Municipality of the Greater Accra Region of Ghana
S. Y. Piao1
,
Z. R. Li1
,
Y. C. Sun1
,
J. I. Lee2*
,
Y. E. Amanor3*
1Ph. D. Program, Department of Agricultural and Resource Economics, Kangwon National University
2Professor, Department of Agricultural and Resource Economics, Kangwon National University
3Agricultural Economist, Policy Planning Monitoring & Evaluation Directorate (Agribusiness Unit), Ministry of Food and Agriculture
* Corresponding Author
30 October 2020. pp. 177-192
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Abstract

Rice is an important staple cereal for many households in Ghana. This study examines the factors that influence consumers’ preference for rice. Using questionnaires, 300 rice consumers, who were sampled across the municipality, were interviewed. Descriptive statistics, factor analysis, and multinomial logistic regression model were used to analyze the obtained data. The rice-related attributes that showed marked influence on consumers’ preference for rice were packaging quality, swelling capacity, stickiness of grains after cooking, percentage of broken grains, market availability, price, and degree of whiteness. Therefore, the stakeholders should implement strategies to improve these rice-related attributes and enhance the rice post-harvest chain.

Keywords
Consumer preference
Consumer buying behavior
Factor analysis
Multinomial logistic regression
Rice quality attributes
References
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Information
  • Publisher :Agriculture and Life Sciences Research Institute, Kangwon National University
  • Publisher(Ko) :None
  • Journal Title :Journal of Agricultural, Life and Environmental Sciences
  • Volume : 32
  • No :3
  • Pages :177-192
  • Received Date : 2020-09-15
  • Revised Date : 2020-09-29
  • Accepted Date : 2020-10-13
  • An Erratum to this article was published on 31 December 2021.
    This article has been updated.
  • DOI :https://doi.org/10.22698/jales.20200016
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