Analysis of the Factors Influencing Consumers’ Preferences for Rice: Locally Produced Versus the Imported in the Ga East Municipality of the Greater Accra Region of Ghana

S. Y. Piao; Z. R. Li; Y. C. Sun; J. I. Lee; Y. E. Amanor

doi:10.22698/jales.20200016

All Issue

2020 Vol.32, Issue 3S Preview Page Next Page

Research Article

Analysis of the Factors Influencing Consumers’ Preferences for Rice: Locally Produced Versus the Imported in the Ga East Municipality of the Greater Accra Region of Ghana

30 October 2020. pp. 177-192

PDF XML

Abstract

Rice is an important staple cereal for many households in Ghana. This study examines the factors that influence consumers’ preference for rice. Using questionnaires, 300 rice consumers, who were sampled across the municipality, were interviewed. Descriptive statistics, factor analysis, and multinomial logistic regression model were used to analyze the obtained data. The rice-related attributes that showed marked influence on consumers’ preference for rice were packaging quality, swelling capacity, stickiness of grains after cooking, percentage of broken grains, market availability, price, and degree of whiteness. Therefore, the stakeholders should implement strategies to improve these rice-related attributes and enhance the rice post-harvest chain.

Keywords

Consumer preference

Consumer buying behavior

Factor analysis

Multinomial logistic regression

Rice quality attributes

References

Anang, B., Adjei, S., Addy, S. (2011) Consumer Preferences for Rice Quality Characteristics and the Effects on Price in the Tamale Metropolis. Northern Region, Ghana II.

Emodi, A. I. Madukwe, M. C. (2011) Influence of Consumers' Socio-Economic Characteristics on Rice Consumption in South East Nigeria. Libyan Agriculture Research Center Journal International 2:105-111.

FAO, FAOSTAT. (2006) http://apps.fao.org/default.jsp

FAO (2005) Rice Production in the Asia-Pacific Region: Issues and Perspectives.

FAO (2012) "Rice market monitor", FAO Trade and Markets, Division, Rome, Vol.15, No.4.

Gurung B., (2013) A Hedonic Pricing Model of Rice for Bhutan. University of Lagos.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., and Tatham, R. L. (2006) Multivariate data analysis. Prentice Hall Pearson Education.

Henson, S., Majowicz, S., Masakure, O., Sockett, P., Jones, A., Hart, R., Carr, D., Knowles, L. (2006) Consumer Assessment of the Safety of Restaurants: The Role of Inspection Notices and Other Information Cues 26:275-301.

10.1111/j.1745-4565.2006.00049.x

Kassali, R., Kareem, R. O., Oluwasola, O., Ohaegbulam, O. M. (2010) Analysis of Demand for Rice in Lle Lfe, Osun State, Nigeria. Journal of Sustainable Development in Africa 12:63-78.

Loius A. H. Majorie, W. (1986) "Consumers' Attitudes toward Canadian-Made Versus Imported Products" : Journal of the Academy of Marketing Science 14:27.

10.1007/BF02722154

McFadden, D. (1986) The Choice theory Approach to Market Research. Marketing Science. University of Science and Technology 5:275-402.

10.1287/mksc.5.4.275

MOFA (2015) Agriculture in Ghana: Facts and Figures: Statistics, Research and Information Directorate (SRID), Ministry of Food and Agriculture, Accra.

Opeyemi, G., Adedeji, S., Komolafe, E., Arotiba K. and Ifabiyi, O. (2015) Analysis of consumers' preference in patronizing locally produced and imported rice in Niger State, Nigeria. University of Ilorin.

Oteng J. W. (1994) Research Strategies for Improved Rice Production in Ghana. Paper presented at the International Seminar Towards Rice Self-sufficiency in Ghana, 6-7 June, 1994, Akosombo, Ghana.

Information

Publisher :Agriculture and Life Sciences Research Institute, Kangwon National University
Publisher(Ko) :강원대학교 농업생명과학대학 농업생명과학연구원
Journal Title :Journal of Agricultural, Life and Environmental Sciences
Journal Title(Ko) :농업생명환경연구
Volume : 32
No :3
Pages :177-192
Received Date : 2020-09-15
Revised Date : 2020-09-29
Accepted Date : 2020-10-13
An Erratum to this article was published on 31 December 2021.

This article has been updated.
DOI :https://doi.org/10.22698/jales.20200016

Journal of Agricultural, Life and Environmental Sciences ISSN:2233-8322(Print) 2508-870X(Online) 농업생명환경연구

All Issue