Food Label Utilization Rate Analysis Based on Purchasing Situation and Recall Experiments

J. H. Ji; S. H. Kim; S. H. Lee

doi:10.22698/jales.20200014

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2020 Vol.32, Issue 3S Next Page

Research Article

Food Label Utilization Rate Analysis Based on Purchasing Situation and Recall Experiments

30 October 2020. pp. 147-167

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Abstract

The present study evaluated what kind of knowledge could be useful to improve the food label utilization rate by consumers and whether it differed considering the characteristics of the products. A better understanding of the consumer perspective on food label utilization may help stablish future commercial and marketing plans for different products. The collected data revealed that the food label utilization rate may vary depending on the perception of consumers on how important the food label may be during the purchasing process. Therefore, in order to enhance the food label utilization rate by consumers, it is necessary to find ways to promote the food label program and raise awareness among consumers on the importance of food label information.

Keywords

Consumer perception

Food information

Food label

Recall experiment

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Information

Publisher :Agriculture and Life Sciences Research Institute, Kangwon National University
Publisher(Ko) :None
Journal Title :Journal of Agricultural, Life and Environmental Sciences
Journal Title(Ko) :농업생명환경연구
Volume : 32
No :3
Pages :147-167
Received Date : 2020-09-10
Revised Date : 2020-09-26
Accepted Date : 2020-09-29
DOI :https://doi.org/10.22698/jales.20200014

Journal of Agricultural, Life and Environmental Sciences ISSN:2233-8322(Print) 2508-870X(Online)

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