All Issue

2021 Vol.33, Issue 1 Preview Page

Research Article

Willingness to Pay for Bioplastic Packaged Home Meal Replacement
Seon Jin Hwang1
,
Se Min Lee1
,
Ho In Lee1
,
Jeong Gi Kim1
,
Sang Hyeon Lee2*
1Undergraduate Student, Department of Agricultural & Resource Economics, Kangwon National University, Chuncheon 24341, Korea
2Assistant Professor, Department of Agricultural & Resource Economics, Kangwon National University, Chuncheon 24341, Korea
*Corresponding Author
31 March 2021. pp. 25-41
PDF XML Citation
Abstract

The purpose of this study is to estimate the economic value of bioplastic packaged Home Meal Replacement (HMR) using respondents’ willingness to pay (WTP). In particular, how much consumers are willing to pay if bioplastic packaging is used for HMR lunch boxes that commonly use plastic packaging was answered. A total of 208 respondents with experience in purchasing HMR were surveyed online using the Contingent Valuation Method (CVM). This study uses double-bounded dichotomous choice to reduce errors and increase statistics’ efficiency. According to this analysis, the CVM estimates the consumer value of the bioplastic packed lunch boxes’ premium is 11.4% higher than regular plastic packed lunch boxes. Additionally, the respondent's gender and the type of HMR products they frequently purchase affect the WTP value. This study’s results serve as referential data on investments in eco-friendly materials for food enterprises marketing decisions.

Keywords
Bioplastic
Contingent valuation method
Home meal replacement
Willingness to pay
References
1
Baek, S. (2018) Convenience store lunch container eco-friendly wind. MK. https://www.mk.co.kr/news/business/view/2018/08/490442. Seoul, Korea.
2
Cameron, T. A., James, M. D. (1987) Efficient estimation methods for “closed-ended” contingent valuation surveys. Rev Econ Stat, 269-276. 10.2307/1927234
3
Choi, J., Kim, R. (2018) Estimation of Consumers' Willingness to Pay for Green Products: Focusing on the Impact of Product Visibility. J Consum Cult 21:123-142. 10.17053/jcc.2018.21.1.006
4
Convergence Research Policy Center. (2019) Convergence Research Review. 5:1-83.
5
European Plastic and Rubber Machinery (EUROMP). (2016) Plastic Resin Production and Consumption in 63 Countries Worldwide. EUROMAP General Secretariat. Frankfurt, Germany.
6
Hanemann, W. M. (1984) Welfare evaluations in contingent valuation experiments with discrete responses. Am J Agric Econ 66:332-341. 10.2307/1240800
7
Hurley, R., Woodward, J., Rothwell, J. J. (2018) Microplastic contamination of river beds significantly reduced by catchment-wide flooding. Nature Geoscience 11:251-257. 10.1038/s41561-018-0080-1
8
Korea Agro-Fisheries & Food Trade Corporation (aT). (2009) An Analysis on the Current Status of Food Packaging Container Design Industry. Naju, Korea.
9
Korea Agro-Fisheries & Food Trade Corporation (aT). (2019) Processed foods' detailed segment market status. Naju, Korea.
10
Korea Bio Material Packaging Association (KBMP). (2020) Bioplastic Info. [Webpage Data]. http://www.biopack.kr/info/info.php?id=bp32. Bucheon, Korea.
11
Leeson, C. (2016) A Plastic Ocean. Adessium Foundation & Hemera Foundation. Reeuwijk, Netherlands.
12
Moore, C. (2009) Seas of Plastic. TED. https://www.ted.com/talks/charles_moore_seas_of_plastic.
13
No, J. (2018) Garbage island with a population of 200,000, GPGP. Sisa Journal. http://www.sisajournal.com/news/articleView.html?idxno=176598. Seoul, Korea.
14
Park, J. Y. (2020) Waste plastic is a global headache, and Bio-plastics is the solution. Herald Corp. http://news.heraldcorp.com/view.php?ud=20200714000618. Seoul, Korea.
15
Rochman, C. M., Browne, M. A., Halpern, B. S., Hentschel, B. T., Hoh, E., Karapanagioti, H. K., Rios-Mendoza, L. M., Takada, H., The, S., Thompson, R. C. (2013) Classify plastic waste as hazardous. Nature 494:169-171. 10.1038/494169a23407523
16
United Nations Environment Program (UNEP). (2018) Single-Use Plastics: A Roadmap for Sustainability. Nairobi, Kenya.
Information
  • Publisher :Agriculture and Life Sciences Research Institute, Kangwon National University
  • Publisher(Ko) :강원대학교 농업생명과학대학 농업생명과학연구원
  • Journal Title :Journal of Agricultural, Life and Environmental Sciences
  • Journal Title(Ko) :농업생명환경연구
  • Volume : 33
  • No :1
  • Pages :25-41
  • Received Date : 2021-02-22
  • Revised Date : 2021-03-15
  • Accepted Date : 2021-03-18
  • DOI :https://doi.org/10.22698/jales.20210003
Journal Informaiton Journal of Agricultural, Life and Environmental Sciences Journal of Agricultural, Life and Environmental Sciences
Online Submission & Review System
  • NRF
  • KOFST
  • KISTI Current Status
  • KISTI Cited-by
  • KCI 문헌 유사도 검사
  • orcid
  • open access
  • ccl
Journal Informaiton Journal Informaiton - close