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2023 Vol.35, Issue 4 Preview Page

Research Article

Impact of the Boycott of Japanese Products on the Korean Beer Market
Jeong Hun Ji1
,
Sang Hyeon Lee2*
1Ph.D Student, Department of Food and Resource Economics, Korea University, Seoul 02841, Korea
2Associate Professor, Department of Food and Resource Economics, Korea University, Seoul 02841, Korea
*Corresponding Author
†These authors contributed equally to this work.
31 December 2023. pp. 421-433
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Abstract

This study aimed to estimate the impact of the boycott of Japanese products on the Korean beer market using Regression Discontinuity (RD) designs. The boycott decreased the consumption of Japanese beer but increased that of American and Belgian beers. In addition, it increased the unit prices of Japanese, Korean, and Dutch beers while decreasing that of American and Belgian beers. The increase in the consumption of American and Belgian beers during the boycott could have been influenced by the lowering of the prices at a time concomitant with the beginning of the boycott. These results highlight the importance of appropriate pricing in response to market changes.

Keywords
Beer
Boycott
Consumption
Regression discontinuity designs
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Information
  • Publisher :Agriculture and Life Sciences Research Institute, Kangwon National University
  • Publisher(Ko) :강원대학교 농업생명과학대학 농업생명과학연구원
  • Journal Title :Journal of Agricultural, Life and Environmental Sciences
  • Journal Title(Ko) :농업생명환경연구
  • Volume : 35
  • No :4
  • Pages :421-433
  • Received Date : 2023-10-30
  • Revised Date : 2023-11-16
  • Accepted Date : 2023-11-19
  • DOI :https://doi.org/10.22698/jales.20230034
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